Leadership
Float was founded 2021 by
the leadership team still in place today.
Managing Director & Partner
+15 years working with globally recognize brands, local brands and completely new brands on Amazon. Driving brands into multi million businesses on Amazon. Previous clients include Disney, Karo, Itsu
Partner & Strategy Director
13+ years strategy director for global brands clients including Absolut, Fazer, Kahlua and Telia. Awards include D&AD, Cannes and ONE.
Partner & CTO
Head of Digital and marketplaces for 13 years for Absolut Group (Absolut, Kahlúa, Malibu) and 2 years at EQT owned Karo Healthcare, later with an total Amazon revenue of €85M across portfolio.
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What Sets Us Apart
Float Philosophy
At Float, we are a Pan-European Amazon specialist partner dedicated to empowering brands to establish, manage, and accelerate their presence on the world’s largest marketplace. Our philosophy centers on combining proprietary technology with deep expertise to deliver unparalleled insights and strategies. By analyzing extensive data points, we craft tailored roadmaps that distinguish high-success opportunities, ensuring our clients achieve profitable growth and maintain brand control. Our commitment is to seamlessly handle your Amazon business, allowing you to focus on your core brand vision while we navigate the complexities of the marketplace.